GRIFFAIN
Services / Acquisition
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GRIFFAIN AI · ACQUISITION

A system that compounds.Not a campaign that burns.

$750–$12,500·Audit · System Setup · Full Launch
ACQUISITION FUNNELACTIVE · MONTH 3AWARENESS12,400INTEREST3,200CONSIDERATION847INTENT234CONVERSION61CPL $2.47ROAS 3.2×61 LEADS/MOSYSTEM RUNNING · MONTH 3 OF 6
business.com/ads

STRATEGY: Post every day. Try everything.

📘 Facebook📸 Instagram🐦 Twitter💼 LinkedIn🎵 TikTok▶ YouTube

Boost posts. Hope for engagement. No tracking. No attribution. No system.

BEFORE · NO SYSTEM
realestateco.com/meta
META CAMPAIGN · Real estate investors, TX, HHI $150K+
CPL
$2.47
ROAS
3.1×
Leads
61/mo

Week 3 — system on target. 61 qualified leads entering pipeline.

AFTER · SYSTEM ACTIVE

Most businesses confuse
activity with distribution.

Posting three times a week is not an acquisition system. Running ads without a tracking setup is not a campaign. GRIFFAIN builds acquisition systems — channel strategy, creative, landing pages, tracking, and reporting — so every dollar spent has a number attached and the system compounds over time.

3–6 mo
Acquisition horizon
Month 1 teaches. Month 2 optimizes. Month 3 compounds. This is a system, not a sprint.
$2.47
Target CPL
Cost per qualified lead. The number that tells you if the system is working month over month.
Week 4
Monthly cadence
Review → creative refresh → reporting → next month's plan. Every single month.

What ships

Scope adjusts by tier
Acquisition Strategy

Channels selected. Audiences defined. Offers structured. Funnel sequenced. The plan before the first ad dollar is spent.

Strategy defined before the first dollar of ad spend
CHANNEL MIXMETA68%GOOGLE30%EMAIL12%
Ad Creative System
Templates, copy directions, visual guidance for every ad format on the selected channels. Built to refresh without losing momentum.
Landing Page
Conversion-optimized. Built for the campaign. One job: turn traffic into qualified leads.
Lead Capture System
Where leads go, how they're notified, how they're handled before the first sales call. Built before ads go live.
Pixel & Tracking Setup
Attribution configured from day one. Every conversion event tracked. You know exactly what's driving results.
Creative Refresh Cadence
Ad fatigue is real. Creative rotation schedule and refresh process built into the system from the start.
Performance Reporting
North star metric plus leading indicators. Weekly summary. Monthly review call. Numbers that actually tell you what's working.
30-Day Post-Launch Window
First month monitored closely. Adjustments made in real time as data comes in. Month 2 plan delivered before Month 1 ends.
Weekly reports
Creative refresh
Attribution tracked
Month 2 plan

Engagement tiers

First payment before work begins
Audit
1–3 days
$750–$2,000
100% upfront

Single-channel audit with a specific tactical recommendation. The right first step before committing to a system.

Single channel reviewed (Meta, Google, or LinkedIn)
What's working / not working analysis
One tactical recommendation
Quick-win action list
Start diagnostic →
System SetupMOST COMMON
1 week
$2,500–$5,000
50% upfront · 50% on delivery

Strategy + creative system + technical setup. The foundation before you run a dollar of paid media.

Channel strategy with rationale
Audience + offer definition
Ad creative system (templates + copy)
Landing page build
Pixel + tracking setup
Lead capture system
Reporting framework
Start diagnostic →
Full Launch
2 weeks
$5,000–$12,500
50% / 25% mid / 25% delivery

Full setup + 30 days of active campaign execution + handoff into ongoing retainer.

Everything in System Setup
30-day campaign execution
Weekly performance reports
Creative refresh on cadence
Attribution model refined
Month 2 plan delivered
Handoff to retainer documented
Start diagnostic →

Is this a fit?

THIS IS A FIT
You have a proven offer and you need distribution — not positioning work.
You've run ads before without a real strategy and you know what random looks like.
You want to grow predictably and you're willing to invest for 3–6 months minimum.
You have organic traction and want to amplify what's already working.
You can handle the leads. The pipeline is the only constraint.
THIS IS NOT A FIT
Your positioning isn't settled. Acquisition amplifies the wrong message.
Your product hasn't proven product-market fit. Ads won't fix that.
You expect 10x ROI in month 1. That expectation will be managed or we won't proceed.
You want results in 2 weeks. This is a 3–6 month commitment minimum.
You don't have a clear process for handling leads that come in.
Start Here

The diagnostic call
is 20 minutes.
And it's free.

We map the operation, confirm acquisition is the right prescription, and return a specific system design — channels, creative direction, technical setup — within 48 hours of the diagnostic.

Book the diagnostic →
01
Diagnostic
20 min. We confirm acquisition is the right prescription and identify the right channel.
02
Strategy + setup
Channels, audiences, offers. Creative system. Technical foundation. All before ads go live.
03
Launch
First campaigns live. Pixel firing. Leads entering the system. Month 1 data collection begins.
04
Optimize
Month-over-month improvement. Creative refresh. Data shapes every decision going forward.
GRIFFAIN AI · Acquisition · Est. 2026Diagnostic Firstgriffainai@gmail.com