Ten service lines.One diagnostic selects yours.

A website that doesn't convert is overhead. GRIFFAIN builds sites against a specific conversion goal your diagnostic reveals — not against a design brief submitted into a vacuum.

Every site leaves the studio on Next.js, Tailwind CSS, and Vercel. Performance-optimized, Core Web Vitals clean, and portfolio-worthy before it ships. Landing pages through multi-page architectures, publication platforms, and custom integrations.

• HVAC operator needs a site that ranks locally and converts calls
• Service business moving off a Facebook page to a real web presence
• Operator who already has a site that doesn't convert and needs a rebuild with a documented conversion strategy

Logo, wordmark, color system, typography, and brand guidelines — built to hold authority in your category and scale without redesign.

GRIFFAIN doesn't build mood boards. A branding engagement produces a deployable identity system: mark variants, color palette with hex values and usage rules, type stack with weight and size specifications, and a guidelines document your team can actually follow.

• Operator launching a new business who needs an identity that commands authority from day one
• Established business whose brand no longer reflects where they are
• New service line under an existing brand that needs a coherent visual system

The full system: audience definition, message architecture, channel selection, creative production, and attribution tracking. GRIFFAIN builds marketing systems that run without daily management — not campaigns you'll need to brief again in 60 days.

The diagnostic determines whether your gap is awareness, conversion, or retention. The prescription targets the actual bottleneck. If the problem is a leaky funnel, more top-of-funnel spend won't fix it. That's what the diagnostic surfaces.

• Operator who has been running ads without attribution data and can't tell what's working
• Business entering a new market and needs a channel strategy before committing spend
• Service business transitioning from referral-only to systematic marketing

GRIFFAIN builds editorial infrastructure: website copy, sales copy, email sequences, content calendars, and voice guidelines — written to your buyer, not to your preferences.

Content without a distribution system is decoration. A GRIFFAIN content engagement produces both: the copy and the deployment system. Not a one-time deliverable that requires a new brief next quarter — a production system calibrated to your buyer's journey.

• Operator who has a built product but can't articulate what it does or why it matters
• Business with inconsistent messaging across website, email, and sales materials
• Service business needing monthly content cadence without hiring an in-house writer

SMMA, outbound infrastructure, and lead generation systems scoped to your specific acquisition gap — whether that's inbound volume, lead quality, or conversion rate from lead to close.

GRIFFAIN doesn't run acquisition campaigns without a defined CAC target. The diagnostic determines which acquisition lever is broken. If the problem is lead quality, volume won't fix it. If the problem is volume, lead scoring won't fix it. The diagnostic makes the distinction.

• Operator who has tried paid ads without a clear CAC target and burned budget without results
• Service business that relies entirely on referrals and needs to build a systematic inbound channel
• B2B operator who needs outbound infrastructure to reach a specific vertical

Web apps, internal tools, and automation scoped against a documented diagnostic finding. GRIFFAIN builds software when the gap requires software. If a simpler tool closes it, we say so and don't build.

Stack: Next.js, Node.js, TypeScript, Postgres. Integrations: Stripe, Vapi, major CRMs, ERP systems. Every build is documented with full technical specs and handed off in a state your team can maintain or extend.

• Operator who needs an internal tool that doesn't exist as an off-the-shelf product
• Business whose core workflow runs on spreadsheets and manual handoffs that need systematization
• Service business that needs a client-facing portal or booking system beyond what generic tools provide

Claude-augmented workflow architecture, AI agent builds, and ICM workspace installs. GRIFFAIN AI operates on AI systems internally — every engagement, every prescription, every delivery. We build for clients what we run ourselves.

This means AI agents with documented outputs, defined triggers, and measurable outcomes. Not a chatbot proof of concept. Operational AI that handles specific, high-volume, repeatable work inside your business.

• Operator who wants AI to handle a specific repeatable workflow — intake, triage, routing, documentation
• Business owner who has experimented with AI tools but hasn't integrated them into an actual operational system
• Agency or service business that wants to augment its delivery capacity with AI without adding headcount

Voice AI agents for inbound calls — built on Vapi. GRIFFAIN architects the call flow, writes the scripts, builds the agent, runs the test call suite, and hands you a receptionist that operates around the clock: capturing leads, answering FAQs, booking appointments, and routing complex calls.

The most commonly prescribed service for operators with after-hours lead capture gaps. Martinez HVAC estimated $47,000 per year in leads lost to voicemail before the AI Receptionist prescription. That's the cost of not having this — and that figure comes from a documented diagnostic, not a sales estimate.

• HVAC, plumbing, or home services operator losing calls evenings and weekends
• Dental, medical, or professional services office missing patient/client calls outside business hours
• Any operator who has calculated — or can estimate — the revenue impact of unanswered calls

63% of apps built with AI coding tools ship with at least one exploitable vulnerability. Exposed API keys, missing row-level security, inverted auth logic, N+1 queries that collapse under real traffic. The AI that generated the code wasn't designed to catch any of it — and it certainly didn't fix any of it.

GRIFFAIN reads the full codebase, categorizes every finding by severity, and then fixes them — using Claude to write the exact remediation code, applied directly to your repository. You don't get a report and a list of problems to figure out yourself. You get a reviewed, patched, and hardened application. The report is the paper trail. The fixed codebase is the actual deliverable.

• Non-technical founder who built on Lovable, Bolt, or Cursor — has paying customers, hasn't reviewed the code, and needs it production-hardened
• Indie SaaS at $1K–$10K MRR whose investor or enterprise prospect asked about security posture — needs fixes applied, not just identified
• Builder who hit a production incident — users seeing wrong data, performance cliff, access control failure — and needs root cause found and patched

Most businesses don't have a revenue problem — they have five revenue leaks running simultaneously. Missed after-hours calls. Leads that go cold because follow-up takes 48 hours. A dead pipeline full of contacts no one is touching. No systematic review generation. Manual ops that eat time better spent closing.

Revenue Systems is a diagnostic-first engagement that maps which of the five gaps are bleeding the most, then deploys the right AI systems to close them. Each system is defined, integrated, and handed off with documentation. The diagnostic determines which systems apply and their combined cost.

• Operator who knows revenue is leaking but can't identify which specific system failure is the biggest driver
• Service business that has tried individual fixes (a new CRM, a chatbot) but hasn't integrated them into a coherent revenue system
• Business at $500K–$5M annual revenue whose growth has plateaued because manual processes can't scale further