Most businesses look like they were assembled, not designed.
Brand is how you're perceived when you're not in the room — which is every time a prospect visits your site, opens your proposal, or makes the decision. GRIFFAIN builds identity systems that close the gap between what your business actually is and what it looks like from the outside.
7 days
Avg. delivery
Standard tier. Brief to final system, all files, all formats.
30+
Guidelines pages
Every rule documented. No ambiguity for future designers or vendors.
5
File formats
SVG · PDF · PNG · Figma · EPS. You own every version of every asset.
What gets built
Scope adjusts by tier
Brand Brief & Direction
Diagnostic findings synthesized into a one-page brief. Creative direction set before a single mark is drawn.
Direction defined before any mark is drawn
Logo Design
3 concepts presented, each with rationale. 1 direction refined to final. The mark that represents the business.
Color System
5–7 colors. Hex codes, usage rules, and accessibility contrast ratios. Primary, secondary, and neutral roles defined.
Typography Stack
Primary + body + mono pairings. Weight specs, size scale, pairing rules. The full typographic contract.
Logo Variants
Primary, horizontal, mark-only, light/dark, favicon. Every combination. Every format. Every application.
Voice & Tone Notes
How the brand speaks. Words to use, words to avoid, the register and energy behind the identity.
Figma Source File
Every component, every color, every text style. Editable by any designer. You own it completely.
All formats
Editable source
Component library
Yours to own
Engagement tiers
Express
1–3 days
$750–$2,000
100% upfront
Logo refresh or single brand component. For brands that need one thing fixed fast.
Logo refresh (from existing)
OR color palette only
OR typography selection only
3–5 color palette
2-font selection
One-page brand reference sheet
MOST COMMON
Standard
1 week
$2,500–$5,000
50% upfront · 50% on delivery
Full brand identity. The most common engagement for businesses ready to look the part.
Logo design (3 concepts → 1 final)
All logo variants + formats
Color system (5–7 colors)
Typography stack
Voice & tone notes
Brand reference doc (10–15 pages)
Figma source file
Build
2 weeks
$5,000–$12,500
50% / 25% mid / 25% delivery
Brand strategy + full identity + collateral system. For businesses repositioning or launching at scale.
Brand strategy phase
Logo (5+ concepts explored)
Full identity system
Brand guidelines (25–40 pages)
Voice & tone deep dive
Photography direction
Collateral templates (deck, email, proposal)
Figma source file
Who this is for
THIS IS A FIT
You're actively proposing to clients and your brand is working against you.
You'd be embarrassed if a major publication asked for your logo right now.
Your brand looks different across your website, cards, and social media.
You're expanding to a new market and need to look the part before you get there.
You have a real business — and the identity doesn't reflect the quality of the operation.
THIS IS NOT A FIT
You're pre-revenue and the brand is avoidance behavior.
You need a logo by tomorrow. This is a system, not a file.
You plan to rename or reposition the business in the next 90 days.
You want to direct the design — the studio's judgment is what you're buying.
You already have brand guidelines and just need Canva template work.
The diagnostic call is 20 minutes. And it's free.
We map the business, identify the brand gap, and return a specific proposal — exact creative direction, exact scope, exact price — within 48 hours of the diagnostic call.