Generic copy isn't a writing problem — it's a voice problem. When copy sounds like it was written by anyone, it converts like it was written by no one. GRIFFAIN extracts your actual voice through a structured 4-pass process: source material, interview, profile, validation. Every piece that ships passes the voice check.
Source material read. Client interviewed. Voice profile drafted and validated. Every piece of copy flows from this foundation — not from the studio's default voice.