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Services / Lead Enrichment

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linkedin.com/in/...

google.com — "northline..."

notes.txt

Searching manually...

Company: ???

Revenue: ???

Intent: ???

Opener: ???

BEFORE · 3 TABS OPEN · 20 MINUTES WASTED · STILL NO OPENER

terminal

$ enrichment-agent run --lead=sarah.chen@northline.com
[✓]Company found: Northline Construction
[✓]Employees: 85  Revenue: $12–18M  Industry: Construction
[✓]Decision maker: Sarah Chen, VP Operations
[✓]LinkedIn: linkedin.com/in/sarahchen
[✓]Intent signal: 3 open ops roles posted in last 14 days
[✓]Tech stack: HubSpot, Procore, QuickBooks
[✓]Fit score: 87/100 (ICP match)
[✓]Routing: HOT → immediate call queue
[✓]Opener generated: "Saw you're scaling the ops team at Northline..."
Completed in 4.2 seconds.

AFTER · 4 SECONDS · AGENT COMPLETE

Sales reps spend 20% of their week on research that an agent completes in 4 seconds.

A raw lead is a name and a phone number. An enriched lead is a qualified prospect with company context, intent signals, a fit score, and a personalized opener ready to paste. Sales teams close enriched leads at 3× the rate — not because of magic, but because they walk in knowing exactly what to say.

20%

Time reclaimed

The average sales rep spends 20% of their week doing manual prospect research. The enrichment agent does it in seconds.

3×

Conversion lift

Leads enriched with company context, intent signals, and a personalized opener convert at 3× the rate of raw contacts.

80%

Better reply rates

Outreach personalized with a company-specific first line sees 80% higher reply rates than generic cold messages.

What gets built

Scope by tier

Enrichment Pipeline

Ingests any lead source — form fill, CSV, CRM webhook, or API. Queries multiple enrichment sources simultaneously. Returns 12+ data points in under 10 seconds. Built on your stack: HubSpot, GHL, Salesforce, Airtable, or Google Sheets.

Lead Input → Sources → Enriched Record

Lead Scoring Engine

Dual-score system: Fit Score (ICP match against your ideal customer profile) + Intent Score (timing signals — job posts, funding, tool changes, news). Combined score routes the lead: Hot (80+) to immediate call queue, Warm (50–79) to sequence, Cold (<50) to nurture drip.

Lead Routing Logic

Automatic routing based on score. Hot leads fire a Slack alert + add to speed-to-lead queue. Warm leads enter the email/SMS sequence. Cold leads enter the long-term nurture pool. No leads fall through the floor.

Outreach Personalizer

"Saw you're scaling ops at Northline..." vs "Hey, hope you're doing well." One of these books meetings. One doesn't. The personalizer generates a first-line for email or SMS using enriched company data — specific, timely, and ready to paste.

CRM Sync

Enriched data flows back into your CRM automatically. Fills 12+ fields: company name, size, industry, revenue range, LinkedIn URL, intent signals, fit score, routing tag, and generated opener. Zero manual data entry.

Weekly Enrichment Monitoring

Runs enrichment on new leads weekly. Monitors for score changes — a cold lead that just raised funding jumps to hot automatically. Sends a weekly digest of score movers, hot signals, and pipeline alerts.

Score-change alerts

Hot signal digest

Weekly pipeline review

Fully automated

DATA OUTPUT

Twelve fields. Four seconds.

Company Name

Northline Construction

Industry

Commercial Construction

Employee Count

Revenue Range

$12M–$18M

LinkedIn URL

/in/sarahchen

Decision Maker

Sarah Chen · VP Ops

Tech Stack

HubSpot, Procore

Intent Signal

3 open ops roles

Last Funding

Series A · $4.2M

Fit Score

87 / 100

Routing Tag

HOT → Call queue

Generated Opener

Saw you're scaling ops...

REVENUE MATH

Profile: B2B SaaS sales team · 4 reps · 200 new leads/month

BEFORE

Research time

4 reps × 8 hrs/wk × $40/hr × 52 wks = $83,200/yr wasted

Pipeline quality

Avg 40% of leads are non-ICP — reps waste time on wrong fits

Outreach reply rate

1.8% → 200 leads → 3–4 bookings/month

AFTER

Research time

Agent handles in ~800 seconds total (vs 32 hours human time)

Pipeline quality

ICP filter removes 40% non-fits before reps touch them

Outreach reply rate

8–12% → 200 leads → 16–24 bookings/month

Investment

$4,500 setup + $800/mo retainer · Payback: Month 1

HOW IT RUNS

Three phases to fully automatic.

01

Diagnostic

15 min · Free

Confirm ICP definition, CRM in use, lead volume, and data sources. No work starts until fit is confirmed.

02

Build + Integrate

5–14 days

Agent configured for your ICP, connected to your CRM, scoring model calibrated on 50 real leads from your pipeline.

03

Running

Ongoing

Every new lead enriched automatically. Weekly digest delivered. Score alerts fire in real time. No babysitting required.

Engagement tiers

Express

3–5 days

$2,000

100% upfront

Basic enrichment for your existing CRM. Five fields per lead, no scoring.

Company name + industry lookup

LinkedIn URL

Employee count + headcount range

CRM auto-fill (5 fields)

Manual trigger (CSV upload or webhook)

MOST COMMON

Standard

1 week

$4,500

50% upfront · 50% on delivery

Full enrichment + scoring + routing + personalized outreach.

12-field enrichment

Dual scoring (fit + intent)

Smart routing logic (hot/warm/cold)

Outreach personalizer (first-line generation)

CRM sync (all 12 fields)

Weekly batch enrichment

Score-change alerts

Build

2 weeks

$8,500

50% / 25% mid / 25% delivery

Custom multi-source agent + real-time webhooks + weekly intelligence digest.

Everything in Standard

Custom enrichment sources (industry-specific)

Real-time webhook enrichment (under 10 seconds)

Multi-CRM sync

Weekly intelligence digest

90-day score model refinement

Who this is for

THIS IS A FIT

B2B company with a defined ICP (ideal customer profile)

Sales team of 2+ reps spending time on LinkedIn/Google research before calls

Processing 30+ new leads per week worth profiling

Running outbound campaigns and want better personalization

Your CRM has half-empty company fields

THIS IS NOT A FIT

Solo operator with fewer than 20 leads/week (infrastructure overhead not worth it)

Pure B2C (individual consumers don't have enrichable company data)

No defined ICP — enrichment is only valuable if you know what good looks like

Already using Clay or Apollo with a dedicated ops person managing it

Your reps should be selling.

Not Googling.

The enrichment agent runs on every new lead automatically. Your reps open their CRM and find 12 fields filled in, a fit score, a routing tag, and a personalized opener ready to paste. They make the call. They don't do the research.

Book the diagnostic call

15 min qualifier · Free · No commitment

01

Qualifier

Confirm ICP, CRM, and lead volume. 15 minutes. No commitment.

02

Calibrate

Agent trained on 50 real leads from your pipeline to tune scoring to your actual ICP.

03

Integrate

Connected to your CRM. Every new lead enriched automatically from day one.

04

Expand

Monthly score-model refinements. Intent sources added over time. Coverage grows with your pipeline.

Your reps are doing research.They should be closing.