HVAC contractors in the South, $2M+ revenue, owner-operated, trying to scale without hiring.
ONE MESSAGE
The only HVAC software that doesn't require a dispatcher.
Google
LinkedIn
AFTER · POSITIONED
Most marketing fails before the campaign starts.
The problem isn't the creative — it's that the positioning hasn't been done. When you don't know exactly who you're talking to, every message is a guess. GRIFFAIN's marketing work starts where it has to: with the diagnostic that surfaces the actual buyer, the actual problem, and the actual reason they'd choose you.
6
Strategy layers
Positioning → Audience → Channels → Message → Campaigns → Measurement. Always in that order.
90 days
Execution roadmap
Specific campaigns, dates, owners. Not aspirational — executable on day one.
1 page
Positioning document
The north star for every message, campaign, and channel decision you make going forward.
What gets built
Scope adjusts by tier
Positioning Document
Who the buyer is. What problem they have. Why your offer is the right answer. What they'd consider instead — and why you win.
Positioning defined before any channel or campaign decision
Audience Definition
Named buyers with specific attributes. Where they spend attention. What they trust. What the buying process looks like.
Channel Selection
Which channels reach this audience cost-effectively. Rationale for each choice. No "let's try everything."
Message Architecture
One-sentence pitch. Supporting messages. How the message changes at each stage of the buyer journey.
Campaign Concepts
2–5 ready-to-execute campaigns. Creative direction for each. Sequenced over time with logic behind the order.
Voice & Messaging Guide
The words your brand uses and doesn't. The register, the tone, the distinctive moves that separate you from competitors.
90-Day Execution Roadmap
Specific dates. Specific campaigns. Specific owners. The bridge from strategy document to actual action in the market.
Specific dates
Campaign sequence
Channel calendar
Ready to execute
Engagement tiers
Express
1–3 days
$750–$2,000
100% upfront
A marketing audit or single campaign concept. For operations that need one clear answer fast.
Single marketing audit (1 page)
What's working / not working
One tactical recommendation
OR: Single campaign creative package
Headlines, copy, visual direction
MOST COMMON
Standard
1 week
$2,500–$5,000
50% upfront · 50% on delivery
Full positioning + strategy + campaign concepts. The most common entry point for deliberate growth.
Positioning document
Audience definition
Channel selection with rationale
Message architecture
2 campaign concepts ready to execute
Basic measurement framework
Build
2 weeks
$5,000–$12,500
50% / 25% mid / 25% delivery
Deep positioning + full strategy + system design + 90-day roadmap. For repositioning or new launches.
Deep positioning work
Full audience research
Complete channel strategy
3–5 campaign concepts
Voice & messaging guide
Marketing system design
Content calendar + attribution model
90-day execution roadmap
Who this is for
THIS IS A FIT
You have a product or service that works — but can't articulate what makes it different.
You're reaching the wrong customers. Not just fewer of them.
You're about to launch something new and want to do it right the first time.
You just rebranded and the positioning hasn't caught up to the new identity.
You have reach but no conversion — and you know the message is the problem.
THIS IS NOT A FIT
You're pre-product. Marketing can't fix a broken offering.
You want someone to manage your social accounts — that's the Acquisition service.
You want the strategy executed for you — that's a separate engagement.
Your positioning is already sharp and you just need creative execution.
You're not willing to change what you're saying about your business.
The diagnostic call is 20 minutes. And it's free.
We map the business, identify the positioning gap, and return a strategy within 48 hours of the diagnostic call. The first call is free.