Hey! Sorry we missed your call. We're GRIFFAIN Plumbing. What do you need help with today?
Bot · 8s
Yeah I need a water heater replaced, it's leaking
Customer
Got it. Are you a homeowner in the Dallas area?
Bot
Yes, Allen TX
Customer
Perfect. I have openings tomorrow at 10am or Thursday at 2pm — which works?
Bot
Appointment booked · Thursday 2:00 PM
AFTER · REVENUE RECOVERED
85% of callers who miss you never call back.
SMS changes the math. When a call goes unanswered, a text fires in under 10 seconds. The AI qualifies, books, or routes — before they've dialed your competitor.
98%
SMS open rate
Texts are read. Emails are archived. 98% of SMS messages are opened within 3 minutes of delivery.
8 sec
Response time
Trigger to first text: under 10 seconds. The window before a lead considers other options is measured in minutes, not hours.
60%
Leads recovered
Of missed-call leads that would have gone cold are re-engaged and qualified via the text-back sequence.
What gets built
Scope adjusts by tier
Missed Call Text-Back
Any missed call triggers a custom SMS opener in under 10 seconds. Works for cell, VoIP, and multi-line systems. Handles up to 500 simultaneous calls.
The core sequence that drives everything else
AI SMS Qualifier
Conversational AI that asks 3–5 pre-set qualification questions via text. Handles objections, collects info, and either books directly to calendar or flags hot leads for manual call. No scripts. Natural language.
Review Request System
Post-job trigger → SMS within 2 hours. 5-star responses route to Google review link. 1–3 star responses route to owner inbox for service recovery before they publish publicly. Compounds Map Pack ranking.
Database Reactivation
AI-powered SMS campaign into your old lead list and past customer database. Personalized opening line using their name and last interaction. 30-day multi-touch sequence. Works the gold you already own.
Appointment Reminders
Day-before and 2-hour-before automated reminders with a confirm/reschedule link.
Reduces no-shows 35–40%
Full Reminder Stack · Day-Before + 2-Hour
Automated reminders go out the day before and 2 hours before every scheduled appointment with a one-tap confirm or reschedule link. Cancellations auto-fill from the waitlist into the next available slot. No manual coordination required.
Automated delivery
Reschedule on cancel
35–40% no-show reduction
Zero owner time
REVENUE MODEL · WORKED EXAMPLE
HVAC company · $640K ARR · 40 inbound calls/week
BEFORE INSTALL
Missed calls (12/wk × $580 avg job × 28% close)
$1,958/mo
Revenue leaking through unanswered calls
No review system (1.8 Map Pack vs competitor 0.9)
$2,200/mo est.
Lost Map Pack visibility vs. established competitor
Old lead database (220 contacts, zero outreach)
$3,100 est.
One-time recoverable from dormant list
TOTAL RECOVERABLE
$5,158+/mo
not being captured
AFTER INSTALL
Text-back recovery
+$1,958/mo
at $300/mo
12 recovered calls/week at existing close rate
Review velocity
+$2,200/mo
at $200/mo
Compounding Map Pack position lift
Database reactivation
+$8,400 one-time
at $2,000 setup
220 contacts at 8% reactivation rate
TOTAL INVESTMENT
$2,500 setup + $500/mo
Recovered by end of month 1
INSTALLATION
How it gets built
sms-automation · install-sequence
01
Qualifier call
15 min · free
Confirm call volume, system type (cell/VoIP/multi-line), CRM in use, and average job value. We map what exists before building what's missing.
02
Build + test
3–14 days depending on tier
Configure triggers, write opener copy, build qualification flow, integrate CRM if applicable. Everything tested on a staging number before go-live. You review and approve.
03
Go live
Day 1
Sequence runs on your real number. The first missed call triggers the automation. You review booked appointments the next morning.
Engagement tiers
Express
3 days
$1,500
100% upfront
Missed call text-back + basic qualifier. One workflow, live in 72 hours.
Missed call text-back
3-question SMS qualifier
Calendar booking link
Custom opener copy
Twilio/SMS setup
MOST COMMON
Standard
1 week
$3,500
50% upfront · 50% on delivery
The full SMS stack. Text-back + AI qualifier + review requests + appointment reminders.
Database reactivation campaign (up to 500 contacts)
Custom CRM integration (HubSpot, GHL, Salesforce, or Airtable)
Performance dashboard
90-day optimization window
Who this is for
THIS IS A FIT
Local service business handling 20+ inbound calls/week.
Running paid ads on Meta or Google (every missed call is a burned dollar).
Owner or tech in the field — can't always pick up.
Fewer than 50 Google reviews (review velocity system moves the needle fast).
Old customer database of 100+ contacts you haven't touched.
THIS IS NOT A FIT
Pure digital product with no phone call flow.
Already have a live answering team catching 100% of calls in real time.
B2B enterprise with formal procurement (SMS not appropriate channel).
Fewer than 10 calls/week (infrastructure cost doesn't justify it).
The first missed call after we go live
pays for the install.
We configure your stack, test it on a staging number, and go live. Day one, every missed call triggers the sequence. Most clients see their first AI-booked appointment within 48 hours of launch.