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Services / Email Sequences

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Activity Log · CRM

Mar 4Sent intro email

Mar 5Followed up

Mar 6 · Mar 7 · Mar 8 · Mar 9 · Mar 10 · Mar 11

Mar 12 · Mar 13 · Mar 14 · Mar 15 · Mar 16 · Mar 17

Mar 18 · Mar 19 · Mar 20 · Mar 21 · Mar 22 · Mar 23

— — — — — —

1.8 EMAILS AVERAGE · THEN SILENCE

The prospect moved on. They didn't say no — they just moved on.

BEFORE · MANUAL FOLLOW-UP

Sequence · Auto-running

Day 1

Intro sent

SENT

Day 3

Follow-up A

SENT

Day 5

Resource email

SENT

Day 8

Different angle

SENT

REPLY DETECTED day 8 → Booked Thursday call

Day 12

Touch 5

SCHEDULED

Day 16

Touch 6

SCHEDULED

Day 21

Break-up

SCHEDULED

AFTER · 7 TOUCHES · ZERO MANUAL EFFORT

80% of deals close after the 5th contact. 44% of salespeople quit after the first.

The gap between where your team stops and where deals actually close is measured in follow-ups. Email sequences don't replace the relationship — they make sure the relationship doesn't die from neglect while your team is busy with other things.

40×

Email ROI

Email generates $40 for every $1 spent — the highest ROI of any marketing channel. Sequences make sure every lead gets the full run.

80%

Deals at 5+ touches

80% of sales require five or more contacts before closing. The average business delivers two and moves on. This is what the gap costs.

47%

Larger purchases

Leads nurtured through an email sequence make purchases 47% larger than non-nurtured leads. Sequence quality matters.

SEQUENCE LIBRARY

Four sequences. Built for different jobs.

NURTURE

Lead Nurture

TRIGGER

New lead — form fill, ad lead, or list import

LENGTH

7–10 emails · 3–4 weeks

GOAL

Move lead from "aware" to "ready to talk"

SAMPLE SUBJECTS

Quick question about [Company]

How [Industry] companies are solving X

[First name] — worth 15 minutes?

BRANCHING LOGIC

Reply → sales notification + pause sequence. No open after email 4 → shift to lower-frequency track.

RECOVERY

Deal Follow-Up

TRIGGER

CRM deal stage = "Proposal sent" + elapsed time > 48 hrs with no response

LENGTH

5–7 emails · 14-day window

GOAL

Resurrect the deal before it goes cold

SAMPLE SUBJECTS

Still thinking it over?

Wanted to share one more thing

Real talk — is this still a priority?

BRANCHING LOGIC

Reply → rep notification + remove from sequence. Booked call → CRM stage updated.

REACTIVATE

Database Reactivation

TRIGGER

Contact dormant 60–180 days (no open, click, or reply)

LENGTH

5 emails · 2 weeks

GOAL

Re-engage 10–15% of cold contacts

SAMPLE SUBJECTS

Still the right fit for you?

Things have changed at [Company]?

One last shot — worth it?

BRANCHING LOGIC

Opens email 1 → move to active nurture. No engagement → move to ultra-low-frequency quarterly.

ONBOARDING

Client Onboarding

TRIGGER

Deal marked "Closed Won" in CRM

LENGTH

5–8 emails · 2 weeks

GOAL

Set expectations, deliver early wins, prevent churn-by-neglect

SAMPLE SUBJECTS

Welcome to [Company] — here's what happens next

Your first milestone: done

How to get the most from [Service]

BRANCHING LOGIC

Client books a call → pause sequence. No response to onboarding email 3 → CSM alert.

AI LAYER

Every email personalized. Zero extra work.

GENERIC OPENER

Hi [First Name], I wanted to follow up on my previous email and see if you had a chance to review the proposal...

Template-feel. No signal. Instantly identifiable as mass outreach.

AI-PERSONALIZED OPENER

Hi Sarah — saw Northline just posted three ops roles on LinkedIn. Looks like you're scaling fast. That's exactly when [our service] tends to pay for itself quickest.

References a real signal. Speaks to their actual context. Reads as research, not automation.

01

Company news / signals

Pulls recent news, job posts, and funding events to reference in the opener. Every email opens on something real.

02

Industry-specific body copy

Detects industry and swaps in relevant case study language, terminology, and pain points. The email reads like it was written for their sector.

03

Behavioral branching

Adjusts tone and content based on what the contact opened, clicked, or replied to in prior emails. The sequence learns as it runs.

INFRASTRUCTURE

Built to land in inbox.

WARMUP

Domain Warming

New sending domain warmed over 21 days before campaign launch. Ramp schedule: 10 emails/day → 100 → 500 → 2,000. Avoids spam folder on day one.

AUTH

Technical Auth

SPF, DKIM, and DMARC records configured for your domain. Inbox placement rate target: 96%+. Weekly deliverability monitoring included.

COPY

Spam-free copy

Every sequence tested against SpamAssassin and GlockApps before launch. Subject lines A/B tested. No trigger words, no excessive capitalization, no image-heavy layouts.

BUSINESS CASE

The revenue math.

Profile: B2B consulting firm · $1.1M ARR · 80 new leads/month

BEFORE · NO SEQUENCE

Follow-up cadence

1.8 emails avg → 3.2% booking rate → 2–3 meetings/month

Dead lead database

400 contacts, no sequence, 0% contacted

Lost deal recovery

0 — proposals go out, no follow-up if no reply

MONTHLY PIPELINE IMPACT

~$28K

in bookings

AFTER · SEQUENCES INSTALLED

Nurture sequence

8.4% booking rate → 6–7 meetings/month from same 80 leads

+$42K/mo pipeline

Database reactivation

12% re-engage from 400 contacts → 48 re-engaged leads

+$22K added pipeline

Deal follow-up

18% recovery rate on 12 cold proposals/month → 2 recovered deals

+$16K/mo

TOTAL ADDITIONAL PIPELINE / MONTH

~$80K

Investment: $3,500 setup + $500/mo · Payback: Week 2

HOW IT WORKS

From diagnostic to running in 5–14 days.

01

Diagnostic

15 min · free

Identify sequence types needed, CRM/ESP in use, current follow-up cadence.

02

Build + configure

5–14 days

Sequences written, deliverability configured, branching logic built, A/B variants set.

03

Running

Ongoing

Sequences trigger automatically from CRM events. First booked meeting from the sequence lands in your calendar.

PRICING

Three tiers. One right answer.

Express

$1,500

3–5 days

100% upfront

One sequence. Up to 8 emails. Deliverability set up. Ready to run.

1 sequence (your choice of type)

Up to 8 emails

Basic ESP integration (your tool)

SPF/DKIM/DMARC setup

Domain warming schedule

Spam filter testing

Get started →

MOST POPULAR

Standard

$3,500

1 week

50% upfront · 50% on delivery

Three sequences + AI personalization + behavioral branching.

3 sequences (your choice of types)

AI personalization layer (first-line generation)

Behavioral branching (open/click/reply triggers)

CRM integration for triggers

A/B subject line testing

Analytics dashboard

30-day performance report

Get started →

Build

$6,500

2 weeks

50% / 25% mid / 25% delivery

Full sequence architecture. Five sequences, full personalization, CRM sync, ongoing optimization.

5+ sequences across all types

Full AI personalization

Advanced branching and segmentation

Full CRM trigger + sync integration

A/B testing framework

Weekly performance reports

90-day optimization window

Quarterly sequence refresh

Get started →

QUALIFICATION

Is this right for you?

THIS IS A FIT

✓

You have a lead list and no active sequence running on it

✓

Running paid ads and losing leads after initial contact (post-click nurture gap)

✓

Salespeople manually following up at 1–2 touches and stopping

✓

100+ past customers or contacts you haven't emailed in 6+ months

✓

B2B with sales cycles longer than one week — any deal that requires more than one meeting

THIS IS NOT A FIT

Fewer than 100 contacts total (infrastructure cost doesn't justify it)

Pure same-day transactional business (customer decides in one interaction)

Already running Klaviyo or ActiveCampaign with a dedicated operator managing sequences

Looking for email blast campaigns — sequences are relationship-building flows, not broadcasts

Your pipeline should be working

while you sleep.

Email sequences don't replace relationships — they make sure the relationships you've built don't die from neglect. Every lead gets the full follow-up run. Every cold contact gets re-engaged. Every closed deal gets a clean onboarding. Automatic.

Book the diagnostic call

15 min qualifier · Free · No commitment

01

Qualifier

Confirm sequence types needed, CRM, lead volume, current state.

02

Strategy

Map the sequences, branching logic, and personalization variables.

03

Build

Write, configure, test. Deliverability verified before first send.

04

Running

Sequences fire from CRM triggers. Weekly report delivered every Monday.

Most deals close at follow-up five.Your competitors stop at two.

80% of deals close after the 5th contact. 44% of salespeople quit after the first.

Four sequences. Built for different jobs.

Every email personalized. Zero extra work.

Built to land in inbox.

The revenue math.

From diagnostic to running in 5–14 days.

Three tiers. One right answer.

Is this right for you?

Your pipeline should be working